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More About Us
We're Big into Thinking
Web Dev Blogs! Marketing Blogs! Our Weird Brains Blogs!
Insight into our passions, our work, and our goals – as an organization and as human beings.
When Cyberbullies Grow Up, Dark Magic Turns Them Into Trolls
November 12, 2015 by Natalie
I was in Kindergarten and first grade in 1984 – 1986. We learned that the piano has 88 […]
What’s with the Canoes?
November 20, 2014 by Natalie
We love creating websites and marketing strategies that free people up to do what they love, rather than bogging them down with frustrating and time-consuming tasks. We love getting better and better at what we do--mastering both the rapids and the placidity.
Social Media For Nonprofits Presentation
October 27, 2014 by Natalie
Last week Michelle and I presented at the Food Bank of the Rockies’ second annual Programs Conference, […]
New Why’s Beginning
October 14, 2014 by Natalie
It's important to Michelle and me that we're able to continue to create well-built and effective websites and marketing campaigns for small businesses and nonprofits, as well as for larger organizations.
What Makes Me Better
July 29, 2014 by Natalie
The everyday tragedies, which are just a reality of living, have inspired some of the most powerful art. We can sink into despair, or we can use our despair to build something beautiful.
Professional Anti-Adversarialism, or, How I Learned to Stop Worrying and Love My Job
July 17, 2014 by Michelle
I rediscovered that work can and should be fun. And if not truly fun all the time, at least mostly harmless.
When Should You Fix Your 404s?
June 17, 2014 by Natalie
When we’re doing a website audit, we spend some time investigating errors like 404s, broken links, and […]
3 Signs Your Blog Is Formulaic
May 29, 2014 by Natalie
As you know from my last blog post, I think it’s incredibly important for everyone in your […]
Why New Why?
New Why is a dedicated team of marketing professionals who specialize in working with small businesses and non profit organizations. We believe that all organizations should be able to execute an online marketing strategy regardless of the size of their budget or staff.