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Insights
From Wah-Wah to Whoa: Schema and the AI Search Shift
November 15, 2025 by Michelle
New Why has been building websites for 10+ years, and most of us on the team have […]
Can’t I Just Use AI to Build My Website?
September 16, 2025 by Michelle
This past week, I spent a joyous 4 days in Zion National Park (10/10 would recommend!). I […]
Nonprofit Learning Lab Presentation Resources
May 09, 2025 by Michelle
On May 12, I’ll be leading a session with the Nonprofit Learning Lab (shoutout to the folks […]
Not All Bots Are Evil: How Small Nonprofits & Businesses Can Use AI for Good
May 02, 2025 by Michelle
Last weekend, I went on a much needed weekend getaway with some old college friends. There was […]
The Power of the Pivot.
April 15, 2025 by Michelle
I’m gonna be honest: I’m pretty allergic to the term “pivot” in business. It’s got this Silicone […]
6 (plus!) Ways You Can Level Up Your Nonprofit Website Without Spending a Kazillion Bucks
February 10, 2025 by Michelle
Many of our nonprofit clients have physical locations that are the center of day to day activity: […]
5 Things Nonprofits Can Learn From Small Businesses
January 22, 2025 by Michelle
Several years go, I was chatting with one of the then-muckitymucks at one of our favorite local […]
A Hallucination of Beneficence
December 16, 2024 by Natalie
A few weeks ago I was preparing for a virtual presentation about Google Ad Grants, and I […]
Nonprofits! Don’t Miss Out on $10,000 Per Month in Free Advertising
November 09, 2024 by Natalie
You already know that Google Ad Grants give your nonprofit $10,000 in monthly ad credits—an incredible opportunity […]
Nonprofits: Giving Tuesday Should Be a Year Round Effort
November 08, 2024 by Natalie
Every year, nonprofits put tremendous effort into their Giving Tuesday campaigns, often starting in the final weeks […]
Anatomy of a Great Google Ad Grants Campaign
October 16, 2024 by Natalie
Building Google Ads That Actually Drive Results (Without the Headache) Running a Google Ad Grants campaign can […]
Boost Your Website’s Accessibility Score, Boost Inclusion and SEO!
September 26, 2024 by Michelle
A few months ago, I was hanging out with a friend who uses a wheelchair and I […]