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Nonprofits: Giving Tuesday Should Be a Year Round Effort
May 19, 2026 by Natalie Winslow
Every year, nonprofits put tremendous effort into their Giving Tuesday campaigns, often starting in the final weeks […]
Can Digital Marketing Help Independent Schools Through the Enrollment Crisis?
May 15, 2026 by Natalie Winslow
Independent schools are in a weird spot right now. Actually, “weird” might be the understatement of the […]
Should Nonprofits Use Performance Max (PMax) Campaigns in Google Ad Grants?
May 12, 2026 by Natalie Winslow
Performance Max campaigns are available to some Google Ad Grants accounts, which means nonprofits now get to […]
6 (plus!) Ways You Can Level Up Your Nonprofit Website Without Spending a Kazillion Bucks
April 10, 2026 by Michelle Drumm
Many of our nonprofit clients have physical locations that are the center of day to day activity: […]
From Wah-Wah to Whoa: Schema and the AI Search Shift
November 15, 2025 by Michelle Drumm
New Why has been building websites for 10+ years, and most of us on the team have […]
Can’t I Just Use AI to Build My Website?
September 16, 2025 by Michelle Drumm
This past week, I spent a joyous 4 days in Zion National Park (10/10 would recommend!). I […]
Nonprofit Learning Lab Presentation Resources
May 09, 2025 by Michelle Drumm
On May 12, I’ll be leading a session with the Nonprofit Learning Lab (shoutout to the folks […]
Not All Bots Are Evil: How Small Nonprofits & Businesses Can Use AI for Good
May 02, 2025 by Michelle Drumm
Last weekend, I went on a much needed weekend getaway with some old college friends. There was […]
The Power of the Pivot.
April 15, 2025 by Michelle Drumm
I’m gonna be honest: I’m pretty allergic to the term “pivot” in business. It’s got this Silicone […]
5 Things Nonprofits Can Learn From Small Businesses
January 22, 2025 by Michelle Drumm
Several years go, I was chatting with one of the then-muckitymucks at one of our favorite local […]
A Hallucination of Beneficence
December 16, 2024 by Natalie Winslow
A few weeks ago I was preparing for a virtual presentation about Google Ad Grants, and I […]
Nonprofits! Don’t Miss Out on $10,000 Per Month in Free Advertising
November 09, 2024 by Natalie Winslow
You already know that Google Ad Grants give your nonprofit $10,000 in monthly ad credits—an incredible opportunity […]