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Online Marketing
Social Media Is Entertainment. Your Brand Is (Probably) Not an Entertainer.
May 20, 2026 by Natalie Winslow
There is a thing that happens in marketing meetings, where somebody says, “we really need to be […]
Nonprofits: Giving Tuesday Should Be a Year Round Effort
May 19, 2026 by Natalie Winslow
Every year, nonprofits put tremendous effort into their Giving Tuesday campaigns, often starting in the final weeks […]
Can Digital Marketing Help Independent Schools Through the Enrollment Crisis?
May 15, 2026 by Natalie Winslow
Independent schools are in a weird spot right now. Actually, “weird” might be the understatement of the […]
Should Nonprofits Use Performance Max (PMax) Campaigns in Google Ad Grants?
May 12, 2026 by Natalie Winslow
Performance Max campaigns are available to some Google Ad Grants accounts, which means nonprofits now get to […]
Nonprofit Learning Lab Presentation Resources
May 09, 2025 by Michelle Drumm
On May 12, I’ll be leading a session with the Nonprofit Learning Lab (shoutout to the folks […]
The Best Digital Marketing Combo for Schools
January 12, 2025 by Natalie Winslow
I don’t know how it is in other cities, but here in Denver many Mexican restaurants offer […]
Nonprofits! Don’t Miss Out on $10,000 Per Month in Free Advertising
November 09, 2024 by Natalie Winslow
You already know that Google Ad Grants give your nonprofit $10,000 in monthly ad credits—an incredible opportunity […]
How to Get Your Business to Show Up in AI-Generated Content and ChatGPT Search
October 31, 2024 by Natalie Winslow
Earlier today ChatGPT released its own search engine, which is guaranteed to make certain corners of the […]
Anatomy of a Great Google Ad Grants Campaign
October 16, 2024 by Natalie Winslow
Building Google Ads That Actually Drive Results (Without the Headache) Running a Google Ad Grants campaign can […]
Why Aren’t My Google Ad Grant Ads Working?!
August 29, 2024 by Natalie Winslow
I’m working from a coffee shop with my sound cancelling headphones on, listening to Max Richter’s album […]
#Winning: What Small Businesses Can Learn from Taylor Swift and Travis Kelce
February 27, 2024 by Monique
If you know me, there are two things I love. The first, I love a good conspiracy […]
SEO Needs to Be Search Traffic + Conversions, Not Rankings
January 31, 2024 by Natalie Winslow
SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.