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Insight into our passions, our work, and our goals – as an organization and as human beings.

How to Get Your Business to Show Up in AI-Generated Content and ChatGPT Search

October 31, 2024 by Natalie

Earlier today ChatGPT released its own search engine, which is guaranteed to make certain corners of the […]

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Anatomy of a Great Google Ad Grants Campaign

October 16, 2024 by Natalie

Building Google Ads That Actually Drive Results (Without the Headache) Running a Google Ad Grants campaign can […]

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Boost Your Website’s Accessibility Score, Boost Inclusion and SEO!

September 26, 2024 by Michelle

A few months ago, I was hanging out with a friend who uses a wheelchair and I […]

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Why Aren’t My Google Ad Grant Ads Working?!

August 29, 2024 by Natalie

I’m working from a coffee shop  with my sound cancelling headphones on, listening to Max Richter’s album […]

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How to Create Valuable Blog Content Without Using ChatGPT or AI

July 08, 2024 by Natalie

ChatGPT has made it waaaay too easy to pump out mediocre blog content that we *think* the […]

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Do I Need A New Website

March 28, 2024 by Monique

A Guide To Understanding When Your Website Needs a Refresh or a Rebuild Websites are like the […]

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#Winning: What Small Businesses Can Learn from Taylor Swift and Travis Kelce

February 27, 2024 by Monique

If you know me, there are two things I love. The first, I love a good conspiracy […]

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SEO Needs to Be Search Traffic + Conversions, Not Rankings

January 31, 2024 by Natalie

SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.

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Why New Why?

New Why is a dedicated team of marketing professionals who specialize in working with small businesses and non profit organizations. We believe that all organizations should be able to execute an online marketing strategy regardless of the size of their budget or staff.

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