If your organization serves people locally (meaning you’re not 100% e-commerce or SASS), then you should be doing local SEO. Happily it’s pretty simple to have a decent local presence if you use one of these companies below.
To do well on local search, your address or service area, phone number, website URL, company description, and logo should appear the same on various websites that are trusted by the search engines.
These companies provide this as a service, distributing your organization’s listing in a consistent way to dozens of directories. You can try to do it manually, but it will take you a very, very long time.
Moz Local (what New Why uses)
As of March 2023, packages are $14 to $33 per month, depending on how many local directories you want to be on and what sort of review-monitoring and review-responding tools you’d like to have access to.
SEMRush local SEO is $20 to $40 per month, with the more expensive option including Google Maps heat-mapping as well as the ability to respond to reviews directly from the SEMRush interface.
Priced a bit higher than the other two, Bright Local is also more robust and is especially good for organizations with more than one location. They offer local SEO monitoring packages that range from $29 to $79 per month; however, as far as I can tell you have to pay $2 for each individual listing.