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SEO Needs to Be Search Traffic + Conversions, Not Rankings
January 31, 2024 by Natalie
SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.
30 Minute Marketing Tip in 60 Seconds: Local SEO Listing Aggregators
March 30, 2023 by Natalie
If your organization serves people locally (meaning you’re not 100% e-commerce or SASS), then you should be […]
Being Local on Social
August 06, 2021 by Natalie
Or, Stop Hiding Your Accent Last week I spent time in New England, a part of the […]
Marketing Checklist For Slow Times
July 30, 2021 by Monique
Not too long ago, my husband and I had some 90s basketball movie reconciliation to attend to. […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART EIGHT
June 18, 2020 by Natalie
Your website needs to have the text and the code that makes the content visible to search […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART SEVEN
May 12, 2020 by Natalie
This week we’re talking about Google’s Keyword Planner and Moz’s Keyword Explorer. What’s up, friends? How’s social […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART SIX
April 30, 2020 by Natalie
Natalie and Erin from Erin Preston Productions discuss why you should be making videos right now. Watch […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART FIVE
April 24, 2020 by Natalie
Let’s Talk About Google Analytics and Google Tag Manager. Howdy! Last weekend I put on my green […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART FOUR
April 15, 2020 by Natalie
Who links to your competitors? Why do they link to your competitors? Is it a link worth […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART THREE
April 07, 2020 by Natalie
“Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART TWO
March 30, 2020 by Natalie
I’ll just start off by saying that some of you do not want to hear this. You […]
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: A Weekly Series
March 30, 2020 by Natalie
I started doing SEO at the end of 2009, during the financial crisis that seems so quaint […]