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Author Archive:
Natalie
Natalie’s marketing experience began in 2003, and since then she’s managed SEO, social media, content marketing, and digital advertising for nearly every industry you could imagine. Yes, even that one. As the parent of a teenager and a high-energy dog, Natalie drinks a lot of coffee, likes long bike rides, and reads a lot.
The Best Digital Marketing Combo for Schools
January 12, 2025 by Natalie
I don’t know how it is in other cities, but here in Denver many Mexican restaurants offer […]
A Hallucination of Beneficence
December 16, 2024 by Natalie
A few weeks ago I was preparing for a virtual presentation about Google Ad Grants, and I […]
Nonprofits! Don’t Miss Out on $10,000 Per Month in Free Advertising
November 09, 2024 by Natalie
You already know that Google Ad Grants give your nonprofit $10,000 in monthly ad credits—an incredible opportunity […]
Nonprofits: Giving Tuesday Should Be a Year Round Effort
November 08, 2024 by Natalie
Every year, nonprofits put tremendous effort into their Giving Tuesday campaigns, often starting in the final weeks […]
How to Get Your Business to Show Up in AI-Generated Content and ChatGPT Search
October 31, 2024 by Natalie
Earlier today ChatGPT released its own search engine, which is guaranteed to make certain corners of the […]
Anatomy of a Great Google Ad Grants Campaign
October 16, 2024 by Natalie
Building Google Ads That Actually Drive Results (Without the Headache) Running a Google Ad Grants campaign can […]
Why Aren’t My Google Ad Grant Ads Working?!
August 29, 2024 by Natalie
I’m working from a coffee shop with my sound cancelling headphones on, listening to Max Richter’s album […]
How to Create Valuable Blog Content Without Using ChatGPT or AI
July 08, 2024 by Natalie
ChatGPT has made it waaaay too easy to pump out mediocre blog content that we *think* the […]
SEO Needs to Be Search Traffic + Conversions, Not Rankings
January 31, 2024 by Natalie
SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.
UX Beyond the Web: 5 Ways to Make Your Staff, Customers, and Family Happy
December 13, 2023 by Natalie
Lately I’ve taken on the task of figuring out what gives our staff and customers a good […]
Quick Links to Getting Google Ad Policy Violations Resolved
September 14, 2023 by Natalie
New Why has managed Google Ads for a wide variety of businesses and nonprofits, and we’ve faced […]
30 Minute Marketing Tip in 60 Seconds: Local SEO Listing Aggregators
March 30, 2023 by Natalie
If your organization serves people locally (meaning you’re not 100% e-commerce or SASS), then you should be […]