Author Archive:

Natalie’s marketing experience began in 2003, and since then she’s managed SEO, social media, content marketing, and digital advertising for nearly every industry you could imagine. Yes, even that one. As the parent of a teenager and a high-energy dog, Natalie drinks a lot of coffee, likes long bike rides, and reads a lot.

SEO Needs to Be Search Traffic + Conversions, Not Rankings

January 31, 2024 by Natalie

SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.

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UX Beyond the Web: 5 Ways to Make Your Staff, Customers, and Family Happy

December 13, 2023 by Natalie

Lately I’ve taken on the task of figuring out what gives our staff and customers a good […]

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Quick Links to Getting Google Ad Policy Violations Resolved

September 14, 2023 by Natalie

New Why has managed Google Ads for a wide variety of businesses and nonprofits, and we’ve faced […]

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30 Minute Marketing Tip in 60 Seconds: Local SEO Listing Aggregators

March 30, 2023 by Natalie

If your organization serves people locally (meaning you’re not 100% e-commerce or SASS), then you should be […]

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30 Minute Marketing in 60 Seconds: Engaging on Social Media to Build Your Audience

March 22, 2023 by Natalie

Today’s 30 minute marketing tip is to help you build your audience on social media. This tip […]

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Why It’s a Bad Idea to Use AI to Write a Blog for Your Business

January 06, 2023 by Natalie

[KEEP READING FOR A BIG REVEAL] Using AI to write a blog for your business may seem […]

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Is It Worth It for Your Business or Nonprofit to Be on Facebook?

October 27, 2022 by Natalie

Since I started doing digital marketing in late 2009, business owners, marketers, and anyone whose job is […]

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Do You Unplug? VIDEO

September 28, 2021 by Natalie

Hey! Do you unplug? Natalie does, and she really wants to spend the next ten minutes of […]

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Being Local on Social

August 06, 2021 by Natalie

Or, Stop Hiding Your Accent Last week I spent time in New England, a part of the […]

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What People Are Craving on Social Right Now

July 08, 2021 by Natalie

Last week I did a very technical study to find out what people want to see on […]

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Can’t Add a Facebook Page Admin?

October 26, 2020 by Natalie

UPDATE: 10/26/2020 I wrote this blog more than seven years ago, and it gets so much traffic. […]

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What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART EIGHT

June 18, 2020 by Natalie

Your website needs to have the text and the code that makes the content visible to search […]

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