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Insight into our passions, our work, and our goals – as an organization and as human beings.

Minding the Confidence Gap

May 21, 2014 by Michelle

The Atlantic recently highlighted studies that show how differently men and women present their own skill-sets. When we hire, we have to remember this.

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3 Reasons Why Everyone in Your Organization Should Blog

May 19, 2014 by Natalie

Here are three reasons why everyone in your organization should be blogging.

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Dr. Stockphoto Will See You Now

May 07, 2014 by Natalie

You may recall that I have a mild obsession with stockphotos. They pepper my blog posts ironically, […]

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Why Good Service Matters in Tech

April 23, 2014 by Michelle

I know I keep talking about that trip I took to Portland in February, but bear with […]

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Love and Power? Elementary, My Dear Watson

April 22, 2014 by Natalie

Two years after the original Star Wars was released, I was born into a home full of […]

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Something There Is That Loves a Wall

April 15, 2014 by Natalie

Ah, open offices. They’re the preferred layout for startups and hip companies showing off their space to […]

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5 Mistakes Businesses Make On Twitter

March 24, 2014 by Natalie

To follow up on Jen’s recent post about Twitter’s eight-year anniversary, I thought I’d compile a short […]

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What We Talk About When We Talk About Culture

March 20, 2014 by Michelle

A few months ago, during a trip to Portland to talk to the brilliant minds at Reed […]

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Why New Why?

New Why is a dedicated team of marketing professionals who specialize in working with small businesses and non profit organizations. We believe that all organizations should be able to execute an online marketing strategy regardless of the size of their budget or staff.

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