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Scrum for Marketing?
Last week I attended a two-day Scrum product owner certification course. Not only is Scrum a...
5 Things Arrested Development Taught Me About Business
1. Don't Be Afraid To Make A Mistake While GOB was the least competent Bluth Company president, he...
Online Conversions
If you have an active website, you probably know what you'd like people to do once they get there....
Bandwagons and Rankings and Conversions, Oh My
Your competitors are ranking higher than you in search. So what do you do? You go to their...
The Love Affair With Big Data
This year at SXSWi (South by Southwest Interactive), a tech festival that brings together...
LinkedIn Ads: Week Two
That just about sums it up. Stay tuned for a post on Twitter's new keyword targeted ads.
Do LinkedIn Ads Work?
UPDATE: Over the course of several months, we've gotten one click from our LinkedIn ads. While...
Rescuing Yourself From Bad Link Building
DISCLAIMER: This blog post contains a bunch of hilarious and awkward stock photos because I love...
Female Speakers at SXSWi 2013
Tech conferences are notoriously bad at including female speakers, presenters, and panelists, and...
How to Engage With Blogs and Forums
If you're committed to white hat SEO and community engagement, then interacting with your...