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Author Archive:
Author Archive:
Michelle
A recovering academic librarian and a jack of all trades, Michelle brings expertise in web development and project management. She’s been building websites since the late 90s, and assures you those early ones were real stinkers.
The Power of the Pivot.
April 15, 2025 by Michelle
I’m gonna be honest: I’m pretty allergic to the term “pivot” in business. It’s got this Silicone […]
6 (plus!) Ways You Can Level Up Your Nonprofit Website Without Spending a Kazillion Bucks
February 10, 2025 by Michelle
Many of our nonprofit clients have physical locations that are the center of day to day activity: […]
5 Things Nonprofits Can Learn From Small Businesses
January 22, 2025 by Michelle
Several years go, I was chatting with one of the then-muckitymucks at one of our favorite local […]
The Need For Speed. Website Speed, Specifically.
November 08, 2024 by Michelle
You want the bad news first or the good news? Okay – bad news: Even the smallest […]
Boost Your Website’s Accessibility Score, Boost Inclusion and SEO!
September 26, 2024 by Michelle
A few months ago, I was hanging out with a friend who uses a wheelchair and I […]
Accountability and Working Remotely
January 22, 2024 by Michelle
Last week, one of my favorite clients reached out and asked for some help brainstorming on accountability […]
To Sidebar, or Not to Sidebar?
September 12, 2023 by Michelle
As I’m writing this, we here at New Why are in the middle of redesigning our own […]
“Help! My Website’s Been Hacked!” Or, A Case For Great WordPress Hosting & Managed Updates
September 30, 2022 by Michelle
“Help! My website’s been hacked!” I used to get an email with that subject line or something […]
You (probably) Shouldn’t Hire A Web Developer
January 11, 2018 by Michelle
Not what you expected to hear from a web development shop? Fair enough. But don’t worry – […]
Professional Anti-Adversarialism, or, How I Learned to Stop Worrying and Love My Job
July 17, 2014 by Michelle
I rediscovered that work can and should be fun. And if not truly fun all the time, at least mostly harmless.
Minding the Confidence Gap
May 21, 2014 by Michelle
The Atlantic recently highlighted studies that show how differently men and women present their own skill-sets. When we hire, we have to remember this.
Why Good Service Matters in Tech
April 23, 2014 by Michelle
I know I keep talking about that trip I took to Portland in February, but bear with […]