Is Your Nonprofit Getting the Most Out of Google Ad Grants?

Nonprofits all over the world are leaving thousands of dollars on the table every month by not optimizing their Google Ad Grants campaigns.

At New Why, we’re experts in helping nonprofits fine-tune their Google Ad Grant campaigns to maximize spend, boost awareness, and get your communities, donors, and volunteers to take action.

Not running Google Ad Grants yet? Learn more here. If you are already running Google Ad Grants, click below for a free 15 minute consultation!

Get a Free 15 Minute Consult
Nonprofit team running google ad grants

How It Works

Our free Google Ad Grant consult is a 15 minute video call with a real human being (probably Natalie!) for nonprofits already running Google Ad Grants campaigns, in which you’ll screenshare your Google Ad Grants dashboard. Together, we’ll review three of the most impactful variables in one of your campaigns. Want to go deeper? No problem! Sign up for the premium consultation and we’ll go over our custom six-point Google Ad Grants checklist with you in a one-hour deep dive.

Free Consult$200 Premium Consult
Zoom Call15min60min
Audience ReviewXX
Bidding Strategy ReviewXX
Keyword ReviewXX
Google Analytics ReviewX
Landing Page ReviewX
Assets ReviewX
Bonus: Monthly tips and reminder to review your campaignXX
One month free when you sign up for a year of campaign managementX
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  • Audience
  • Bidding Strategy
  • Keywords
  • Google Analytics
  • Landing Page
  • Assets

Are you targeting too few people? Too many? Or just the wrong people? We’ll dive in with you and offer a few tips.

Are you bidding on clicks, conversions, impressions, or acquisitions? We’ll check out your bidding strategy to see how it may or may not be impacting your performance.

A lot of folks bid on keywords they think are important, without diving into research to uncover what their potential donors, volunteers, or service-seekers might be searching for. We’ll take a peek with you and see what we can see!

Sometimes your Google Analytics setup can make a huge difference in how your ads are shown. We’ll look into your Analytics to see how your events, key events, and audiences are set up.

Your landing page can significantly impact your Google Ads performance. We’ll check out several key elements to make sure they’re working in alignment with your ad goals.

Ad assets can contribute to click-through-rate, ad relevancy, and actions. We’ll audit your assets and make some recommendations to help you take full advantage of them.

Audience

Are you targeting too few people? Too many? Or just the wrong people? We’ll dive in with you and offer a few tips.

Bidding Strategy

Are you bidding on clicks, conversions, impressions, or acquisitions? We’ll check out your bidding strategy to see how it may or may not be impacting your performance.

Keywords

A lot of folks bid on keywords they think are important, without diving into research to uncover what their potential donors, volunteers, or service-seekers might be searching for. We’ll take a peek with you and see what we can see!

Google Analytics

Sometimes your Google Analytics setup can make a huge difference in how your ads are shown. We’ll look into your Analytics to see how your events, key events, and audiences are set up.

Landing Page

Your landing page can significantly impact your Google Ads performance. We’ll check out several key elements to make sure they’re working in alignment with your ad goals.

Assets

Ad assets can contribute to click-through-rate, ad relevancy, and actions. We’ll audit your assets and make some recommendations to help you take full advantage of them.

"Partnering with New Why has been a game changer for our organization! Their team took the time to deeply understand our goals, and they crafted a strategic Google Ads campaign that exceeded our expectations. Within the first few months, we saw a significant increase in traffic and conversions, resulting in an increase in Nonprofit Associates. Their attention to detail, consistent optimization, and transparent communication make them a pleasure to work with. If you're looking to take your online advertising to the next level, we highly recommend New Why!"
Danette O'Connell
Founder and Executive Director, Nonprofit Collective Foundation

Some of Our Thoughts on Google Ad Grants

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