For as long as I’ve been doing online marketing, the platforms have regularly changed to try and make more money their users happy. This is true of Google, when they began penalizing websites that relied on spammy tactics to get ranked higher; Google then began...
I don’t need to tell you what a horrible year 2017 has been for political animus and deepening divisions in the U.S. It’s been written about time and time and time again. And you know; you’re probably living it, too. But today I learned something...
Here’s a math problem: Your company sells organic baby clothes, so you need some parent influencers to get the word out. You hire a company that will charge you $2,500 to get influential bloggers to tweet about you three times each over the course of three days....
Last week Michelle and I presented at the Food Bank of the Rockies’ second annual Programs Conference, where we were fortunate enough to talk about social media with representatives from the Food Bank’s partner agencies. The partner agencies include...
To follow up on Jen’s recent post about Twitter’s eight-year anniversary, I thought I’d compile a short list of mistakes that businesses regularly make on Twitter. Twitter is one of those platforms that everyone thinks they should be on, but that few...
You guys. I just spent a very long time feeling frustrated (like, Hulk frustrated) that I couldn’t add any admins to a Facebook page that was created without a personal account. Facebook kept telling me I didn’t have permission to add anyone, no matter how...
A couple weeks ago we posted about how social media is a terrifying beast, but it’s absolutely critical for your business to embrace it. And you need to have a plan on how to respond to positive, negative, strange, and satirical responses. If you sell your...
You are a small or medium business owner, right? No, you’re an executive at a large corporation. You are f***ing terrified of social media, so you hide, trembling under your desk, hoping The Twitter will pass over eventually and leave you and your company in the...
UPDATED! I’m going to make this a very brief post, but I wanted to write it because I’m cultivating a new philosophy in life that I’m putting into practice right now: if information that I’m looking for isn’t readily available, then I...
Why It’s Okay To Share On Social Media: Being selective doesn’t mean being stingy: Don’t share every piece of garbage that people post. But guess what? Not everyone posts garbage. People post great articles, blogs, videos, infographics, and images...
