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Social Media News
Is It Worth It for Your Business or Nonprofit to Be on Facebook?
Since I started marketing in late 2009, business owners, marketers, and anyone whose job is to help their business or organization grow have stated, “everyone says I should be on Facebook!” For years, I would eagerly agree, and not just because it was my...
Haters Gonna Hate: Trolls Gonna Trolls
My favorite t-shirt is one that I bought from woot.com many years ago. It’s a simple grey t-shirt with a drawing of a young Shakespeare look-a-like with the words “Those who hate shall hate henceforth.” Haters gonna hate. No matter what your business...
Hashtags 101
What Is A Hashtag A hashtag is a word or phrase preceded by a # symbol used to categorize information on social media; they help content get discovered within a platform’s search feature. I like the way Hootsuite describes it: “It serves as an indication...
Should your business be on TikTok?
TikTok. You’ve heard about it. Maybe you’ve even downloaded it. But what is it? TikTok is a social media platform for sharing, creating, and discovering short videos. It blew up in 2020, so much so that Trump tried to have it banned. But, whether there...One Year Later
A Reflection on the Last Year in Social Media One year in social media is like 10 years in the real world. SO. MUCH. HAS. HAPPENED! In August 2020, Instagram launched Reels – its short-form video response to Tik Tok. Weeks ago, Instagram said it’s no longer just a...
Being Local on Social
Or, Stop Hiding Your Accent Last week I spent time in New England, a part of the country that might as well be on another continent for someone like me. I spent most of my childhood in the Kansas City area (on the Kansas side). For my adult life I’ve lived...
Five Ways to Stand Out on Social Media
I have a bad habit of hanging out on the couch after work and scrolling through Instagram. After a day of planning, creating, posting, and commenting on social media, you would think that I would want nothing to do with it once I clock out. Wrong. Natalie posted not...
Being Basic: Why Cookie Cutter Content Doesn’t Work On Social
Remember the Ice Bucket Challenge? Many nonprofit organizations and small businesses come to us with a campaign idea saying, “Remember the ALS Ice Bucket Challenge? I want that.” Yes, don’t we all. The ALS Ice Bucket Challenge was internet *GOLD*! And for those who...