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Social Media News

What New Motherhood Taught Me About Social Media

Last year I had a baby. And like most first-time parents, we did not leave the hospital with an instruction manual. I did, however, leave with a post-it note listing good parenting accounts to follow on Instagram. Uh, what?!? A few weeks later, while visiting with...
Hashtags 101

Hashtags 101

What Is A Hashtag A hashtag is a word or phrase preceded by a # symbol used to categorize information on social media; they help content get discovered within a platform’s search feature. I like the way Hootsuite describes it: “It serves as an indication...
Should your business be on TikTok?

Should your business be on TikTok?

TikTok. You’ve heard about it. Maybe you’ve even downloaded it. But what is it? TikTok is a social media platform for sharing, creating, and discovering short videos. It blew up in 2020, so much so that Trump tried to have it banned. But, whether there...

One Year Later

A Reflection on the Last Year in Social Media One year in social media is like 10 years in the real world. SO. MUCH. HAS. HAPPENED! In August 2020, Instagram launched Reels – its short-form video response to Tik Tok. Weeks ago, Instagram said it’s no longer just a...
Being Local on Social

Being Local on Social

Or, Stop Hiding Your Accent Last week I spent time in New England, a part of the country that might as well be on another continent for someone like me. I spent most of my childhood in the Kansas City area (on the Kansas side). For my adult life I’ve lived...
Five Ways to Stand Out on Social Media

Five Ways to Stand Out on Social Media

I have a bad habit of hanging out on the couch after work and scrolling through Instagram. After a day of planning, creating, posting, and commenting on social media, you would think that I would want nothing to do with it once I clock out. Wrong. Natalie posted not...

About New Why

Web development, online advertising, and social media management for nonprofits and companies who want to make the world a better place.

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Denver, CO