What we talk about when we talk about

SEO Advice

Recent Changes in Google Search

Our beloved/despised search engine, Google, is always changing. We typically give the same advice to people who live in a state of constant anxiety about Google’s algorithm updates: create a site that looks good and that’s well-optimized for search, then...

When Should You Fix Your 404s?

When we’re doing a website audit, we spend some time investigating errors like 404s, broken links, and missing metadata. These are everyday, run-of-the-mill SEO issues that aren’t too difficult to fix if you have the time and knowledge to fix them. Broken...

Matt Cutts’ Musical Chairs

If you’re new to the world of search engine optimization, then you’ve probably never heard of Matt Cutts. Matt is the head of Google’s webspam team, and he’s in a constant dance / battle with SEO firms who are trying to outwit Google’s...

Rescuing Yourself From Bad Link Building

DISCLAIMER: This blog post contains a bunch of hilarious and awkward stock photos because I love them so very much. This post was originally created when New Why was part of Commerce Kitchen. For all you out there interested in doing well online, the only way to...

Offsite SEO in 5 Hours a Week

This one goes out to all you small business owners who desperately need some off-site SEO, but feel like you don’t have time to do it. I’m sure you already work a billion hours a week and feel completely overwhelmed by everything else going on, but you...

About New Why

Web development, online advertising, and social media management for nonprofits and companies who want to make the world a better place.


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