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SEO Advice
Diversity and Stock Photos (Plus Free Stock Photo Websites!)
As a person of color, whenever I check out a new business’s website, I’m always paying attention to the stock photos. Not just because I work in web development and online marketing but also because Representation Matters. I know, it’s a trite...
Marketing Checklist For Slow Times
Not too long ago, my husband and I had some 90s basketball movie reconciliation to attend to. I had never seen Space Jam, he had never seen White Men Can’t Jump. White Men Can’t Jump is no Oscar-nominee. But it’s a cute little movie with good...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART EIGHT
Onsite Optimization Your website needs to have the text and the code that makes the content visible to search engine robots. Happy Thursday! Good news! A hummingbird discovered the hummingbird feeder, and the house finches built a really nice nest on our porch light,...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART SEVEN
Keyword Research This week we’re talking about Google’s Keyword Planner and Moz’s Keyword Explorer. What’s up, friends? How’s social distancing treating you? Do you miss hugs as much as I do? Hugs! Who knew. This week we’ll be talking about one of...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART SIX
Video! Natalie and Erin from Erin Preston Productions discuss why you should be making videos right now. Watch the video below to see the whole interview, or read the revised transcript below. Natalie: Hey everybody! I don’t know what week this is. Week 7,000 of...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART FIVE
Understand Google's Tools (Part One) Let’s Talk About Google Analytics and Google Tag Manager. Howdy! Last weekend I put on my green bandana mask and picked up a banjo off a friend’s porch, which I’ve decided I’m going to learn to play. Right...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART FOUR
Competitive Link Building Who links to your competitors? Why do they link to your competitors? Is it a link worth pursuing? Is there a similar link you can get? Hi! Welcome to the fourth post in our series on SEO in the time of Coronavirus. This week I’m...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART THREE
Check Your Local Presence “Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or...