What we talk about when we talk about


Minding the Confidence Gap

Last week, I was talking to one of our team about a talented developer who I wanted to lure away from her current job with the promise of a superhero cape and Wine Fridays. It seemed like I might have a chance – but then I got the disappointing news: Since she...

Why Good Service Matters in Tech

I know I keep talking about that trip I took to Portland in February, but bear with me one more time, because a conversation I had there keeps coming back to me, and it’s resonating with me even more now that we’re immersed in a hiring process. Part of the...

About New Why

Web development, online advertising, and social media management for nonprofits and companies who want to make the world a better place.


New Why

Denver, CO