Strategy

The Power of the Pivot.

April 15, 2025 by Michelle

I’m gonna be honest: I’m pretty allergic to the term “pivot” in business. It’s got this Silicone […]

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How to Get Your Business to Show Up in AI-Generated Content and ChatGPT Search

October 31, 2024 by Natalie

Earlier today ChatGPT released its own search engine, which is guaranteed to make certain corners of the […]

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SEO Needs to Be Search Traffic + Conversions, Not Rankings

January 31, 2024 by Natalie

SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.

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Marketing Checklist For Slow Times

July 30, 2021 by Monique

Not too long ago, my husband and I had some 90s basketball movie reconciliation to attend to. […]

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Fake News, SEO, and Batboy

December 15, 2016 by Natalie

UPDATE, 2018 Marist College declared “fake news” to be one of the most annoying words or phrases […]

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