Category Archive:
Strategy

SEO Needs to Be Search Traffic + Conversions, Not Rankings

December 02, 2022 by Natalie

SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.

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Marketing Checklist For Slow Times

July 30, 2021 by Monique

Not too long ago, my husband and I had some 90s basketball movie reconciliation to attend to. […]

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What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART SIX

April 30, 2020 by Natalie

Natalie and Erin from Erin Preston Productions discuss why you should be making videos right now. Watch […]

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Fake News, SEO, and Batboy

December 15, 2016 by Natalie

1/3/18: SEE UPDATE BELOW! 4/21/17: SEE UPDATE BELOW! Ok, 2016 has been terrible. Really, really terrible. Both […]

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Recent Changes in Google Search

July 16, 2014 by Natalie

Our beloved/despised search engine, Google, is always changing. We typically give the same advice to people who […]

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