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Strategy
The Power of the Pivot.
April 15, 2025 by Michelle
I’m gonna be honest: I’m pretty allergic to the term “pivot” in business. It’s got this Silicone […]
How to Get Your Business to Show Up in AI-Generated Content and ChatGPT Search
October 31, 2024 by Natalie
Earlier today ChatGPT released its own search engine, which is guaranteed to make certain corners of the […]
SEO Needs to Be Search Traffic + Conversions, Not Rankings
January 31, 2024 by Natalie
SEO shouldn't just be rankings: it should be more about search traffic and the right search traffic. And you also need to optimize for conversions.
Marketing Checklist For Slow Times
July 30, 2021 by Monique
Not too long ago, my husband and I had some 90s basketball movie reconciliation to attend to. […]
Fake News, SEO, and Batboy
December 15, 2016 by Natalie
UPDATE, 2018 Marist College declared “fake news” to be one of the most annoying words or phrases […]