From the brain of:

Looking Forward to SXSWi 2014

The countdown has begun. Michelle and I will be headed to SXSW Interactive (SXSWi) in just over a week, and if it’s anything like it was last year it’ll be five full days of fascinating and overwhelming talks and panels that will help my business brain and...

Who Are You, The User?

Welcome to Natalie’s Thoughts About Stuff. This blog post is my written thoughts on a topic I often mull over but that I don’t have an answer to. I’d love to hear what you think. I spend a lot of time thinking about The User. How will The User...

The Value of a Crappy Job

This past weekend I was at Reed College in Portland, Oregon for their annual Working Weekend event. The event is designed to let students know what life will be like after college; panelists (mostly Reed alumni) discuss career paths, give advice, and provide...

Resources for Women In Tech

This weekend Michelle and I will be mentoring and presenting at Reed College’s Working Weekend on women in tech. Here’s the handout we’ll be giving to students on resources for women interested in pursing a career in tech. Please note that these...

Matt Cutts’ Musical Chairs

If you’re new to the world of search engine optimization, then you’ve probably never heard of Matt Cutts. Matt is the head of Google’s webspam team, and he’s in a constant dance / battle with SEO firms who are trying to outwit Google’s...

You Want a Job, Class of 2014?

Back when I was a twenty-something-year-old working in entry-level positions and trying to break into the professional world, social media wasn’t a thing. Friendster was launched the year after I finished college, and I was already creeping into non-food service...

Scrum for Marketing?

Last week I attended a two-day Scrum product owner certification course. Not only is Scrum a strange word to say (scum meets scrape?), but it’s a challenging concept to translate into what I do, which is marketing. We’ve written about agile software...

About New Why

Web development, online advertising, and social media management for nonprofits and companies who want to make the world a better place.

Location

New Why

Denver, CO