From the brain of:

You Want a Job, Class of 2014?

Back when I was a twenty-something-year-old working in entry-level positions and trying to break into the professional world, social media wasn’t a thing. Friendster was launched the year after I finished college, and I was already creeping into non-food service...

Scrum for Marketing?

Last week I attended a two-day Scrum product owner certification course. Not only is Scrum a strange word to say (scum meets scrape?), but it’s a challenging concept to translate into what I do, which is marketing. We’ve written about agile software...

Can’t Add a Facebook Page Admin?

You guys. I just spent a very long time feeling frustrated (like, Hulk frustrated) that I couldn’t add any admins to a Facebook page that was created without a personal account. Facebook kept telling me I didn’t have permission to add anyone, no matter how...

Online Conversions

If you have an active website, you probably know what you’d like people to do once they get there. Maybe you want them to buy something from you, or you want them to send you their contact information or sign up for a newsletter. And it’s in your best...

The Love Affair With Big Data

This year at SXSWi (South by Southwest Interactive), a tech festival that brings together marketers, entrepreneurs, startups, designers, and programmers, Big Data was everywhere. Panelists discussed harnessing data; Nate Silver presented on his methods for gathering...

Do LinkedIn Ads Work?

UPDATE: Over the course of several months, we’ve gotten one click from our LinkedIn ads. While this means that we’re not really paying anything, we’re not getting traffic from the ads either. However, we are getting more referral traffic from our...
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About New Why

Web development, online advertising, and social media management for nonprofits and companies who want to make the world a better place.

Locations

Denver, Colorado

And

Culver City, California