From the brain of:
Natalie Winslow
SEO Needs to Be Search Traffic + Conversions, Not Rankings
I would bet that many predictable searches (think “web design company”) are typed into Google by people like me, who do SEO professionally, or by business owners / nonprofit executives who want to see where they rank on what they think their clients are...
Is It Worth It for Your Business or Nonprofit to Be on Facebook?
Since I started marketing in late 2009, business owners, marketers, and anyone whose job is to help their business or organization grow have stated, “everyone says I should be on Facebook!” For years, I would eagerly agree, and not just because it was my...Do You Unplug?
Hey! Do you unplug? Natalie does, and she really wants to spend the next ten minutes of your life telling you...
Being Local on Social
Or, Stop Hiding Your Accent Last week I spent time in New England, a part of the country that might as well be on another continent for someone like me. I spent most of my childhood in the Kansas City area (on the Kansas side). For my adult life I’ve lived...
What People Are Craving on Social Right Now
Last week I did a very technical study to find out what people want to see on social media right now. Study participants were selected by the following criteria: 1. They were on LinkedIn at the moment, and 2. They were me. Okay, so this study would fail every last...Can’t Add a Facebook Page Admin?
UPDATE: 10/26/2020 I wrote this blog more than seven years ago, and it gets so much traffic. I figured I should probably update it because the information may not be valuable or up to date. Oops. Sorry about that. Here’s my new How to Add a Facebook Admin post,...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART EIGHT
Onsite Optimization Your website needs to have the text and the code that makes the content visible to search engine robots. Happy Thursday! Good news! A hummingbird discovered the hummingbird feeder, and the house finches built a really nice nest on our porch light,...
What You Can Do Right Now to Help Your Business or Nonprofit During COVID-19: PART SEVEN
Keyword Research This week we’re talking about Google’s Keyword Planner and Moz’s Keyword Explorer. What’s up, friends? How’s social distancing treating you? Do you miss hugs as much as I do? Hugs! Who knew. This week we’ll be talking about one of...