In the nonprofit world, we call those who give their treasure – donors. Those who give their time are volunteers. But we often forget about the third type of giving: talent.
Now more than ever, nonprofits are strapped for resources. The COVID-19 pandemic has limited opportunities for outreach and fundraising. Not to mention, the labor shortage has made hiring challenging across the board.
Most organizations have a group of staunch supporters they can call on. Whether those individuals are volunteers or board members, there are many ways to keep this group engaged while staying connected remotely.
Testimonials & Reviews
You can also ask your volunteers to write testimonials that you can share on your website, fundraisers, or social media. These testimonials can be marketing gold. As we’ve talked about before, video is now king and queen on many social media platforms, so asking volunteers to provide a video testimonial will give you a few assets that you can use in later marketing opportunities.
Advocate on Social Media
Throw an Event: Outdoors or Virtual
Finally, just giving your supporters a link to your donation page makes it easier for them to share the link on their social media profiles or in emails with friends and family.