“Sometimes when you win, you really lose, and sometimes when you lose, you really win, and sometimes when you win or lose, you actually tie, and sometimes when you tie, you actually win or lose. Winning or losing is all one organic mechanism, from which one extracts what one needs.” – Gloria Clemente played by Rosie Perez, White Men Can’t Jump
The first time you hear/read this, you may ask yourself, “WTF?” It just sounds like some confusing movie line. But if you stop and think about Gloria is on to something.
As a small business owner, you know about ebb and flow. Sometimes you’re super busy. A ton of leads are coming in. You’ve got so much work to do, and you can’t keep up. And then sometimes it gets a little slow. You’re freaking out. Why aren’t we as busy anymore? Is this the end? Where are all the customers?
Don’t freak out. Because as Gloria said, it may feel like you’re losing, but you’re actually winning. Here’s why:
When business is slow, your first inclination may be to run out and try to drum up some new leads. But sometimes, it’s good to lean into those periods of slowness and just embrace them for a little bit. You can take a day off in those slow moments – go to the beach or the mountains – take that mental health day. Have a staff retreat or fun day. Or even take a little time to re-evaluate things. Review your website. Reorganize some of your systems. Do the things that you usually wouldn’t have time to do but can tremendously help your business.
From a marketing standpoint, there are quite a few things that you can do during this time to prepare yourself for when the flow (or is it the ebb?) comes back. On to that checklist:
SEO – Search Engine Optimization
Google My Business
Have you gone in and checked your reviews on sites like Yelp and Google? It’s not always easy to respond to customer feedback, but when you can, it’s great to get in there and follow up – thank customers who sang your praises and resolve negative issues. Even if the problem has passed, some things are better late than never.
Social Media Audit
Social Media Profile Refresh
Social Media Strategy
In conclusion, ebbing and flowing in business is natural and normal, so there’s no need to panic. Instead, use your downtime to work on small but significant tweaks and audits to your website, SEO, and social media accounts. If you need help, you know where to find us.
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