Mother’s Day and Marketing

I was recently struck by an email that arrived in my inbox. The sender: Ink Cards. The subject line: “Would you like to receive Mother’s Day emails?” I open the email to find a simply worded opt-out letter: Ink Cards is an online greeting card company. You download...

About New Why

Web development, online advertising, and social media management for nonprofits and companies who want to make the world a better place.


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Denver, CO