SEO is an acronym that stands for search engine optimization. It includes all efforts to ensure that search engines are finding your site when someone searches for something that’s relevant to you, like your brand name, your products or services, and your expertise.
What is SEO and why do you need it?
Unfortunately too many business owners take a Field of Dreams approach to their websites: If You Build It, They Will Come. This might have worked for Kevin Costner on his fictional Iowa farm, but on the Internet this is the worst thing you can do for your business.
The very fact that you’ve come to this page, the fact that you’re already asking what is SEO, indicates that you’re ready to take that next step.
If your website doesn’t include the appropriate data, then the search engines will have no idea what it’s about. Remember, more often than not when it comes to SEO it isn’t people who are scanning your site to analyze it; instead, it’s algorithms and robots that are trying to properly categorize it. Sure, a real person might be able to tell what your business does by looking at your site, but it’s possible that a robot would have no idea.
In addition to making sure all your data is readable to the search engines, your site ranks higher when other quality websites link to you. The link-building side of SEO includes understanding your current networks and building new ones; creating high-quality content that others will want to link to; and taking full advantage of local directories and local communities.
There are millions of websites out there, and in order not to get buried, you must take the time and energy to create solid infrastructure and design, strong and interesting content, and quality links back to your site.