Excluding White Supremacist & Pro-Hate Groups on Google Adwords: A List of Alt-Right Websites

New Why is unabashedly anti-sexist, anti-racist, anti-Islamaphobia, and pro-equality in every way possible, and we are committed to ensuring that what we do in the world and with our business reflects those core values. As a company that runs online advertising, we’re faced with the responsibility to vet where we advertise so that we’re not supporting organizations who promote sexist, racist, xenophobic, and homophobic agendas.

Anti-racist company

A couple months ago an organization called Sleeping Giants reached out to let us know one of our ads appeared on a well-known white supremacist / alt-right website. Because display ads target people based on interests, keywords, location, and demographics, they are automatically served on a variety of websites who participate in Google Adsense. We generally don’t choose specific websites to advertise on, since there are thousands that are applicable. We let Google choose those for us in order to reach the right people.

Adsense is a program that allows website owners to sell ad space on their websites, which Google then populates with advertising like ours. White supremacist websites still use Adsense, and Google doesn’t yet ban them from doing so. Since Google won’t ban them, we need to go in and blacklist them in Google Adwords so that we’re not inadvertently giving money to these organizations.

Below you’ll find our preliminary list of websites that have a history of racism, sexism, anti-LGBTQIA bias, xenophobia, etc. Not all these websites are necessarily white supremacist; they also may be sexist and/or anti-LGBTQI. Also, some of these sites may not actually participate in Adsense right now / yet, but it can’t hurt to throw them on there just in case.

Thank you to Media Bias / Fact Check for many of these sites. If you’re interested in excluding Fake News sites, check out their list.

A List of White Supremacist / Alt-Right / Sexist Websites

Just copy and paste this into an exclusions list. And if you don’t know how to add these to Google Adwords, then see my screenshots below. If you know of any other sites that espouse supremacist views, please let us know so that we can add them to this list! This list is and will be crowd sourced, so if you’re uncertain you can always research these individually. Check back regularly to see if it’s changed; I’ll write UPDATE: [date] at the top of the post each time it’s updated. Or, if you want us to email you each time it’s updated, fill out the contact form at the bottom of the post.


takimag.com
independentsentinel.com
overpassesforamerica.com
dcstatesman.com
americannews.com
4chan.org
breitbart.com
libertywritersnews.com
freedomdaily.com
dailywire.com
madworldnews.com
infowars.com
conservativetribune.com
beinglibertarian.com
ilovemyfreedom.org
amren.com
americanupdater.com
barenakedislam.com
bb4sp.com
cis.org
clashdaily.com
conservativefighers.com
conservativetribune.com
conservative-headlines.com
dailystormer.com
downtrend.com
empireherald.com
frc.org
freedomlibertynews.com
freedomoutpost.com
furynews.com
ihavethetruth.com
jihadwatch.org
metapedia.org
npiamerica.org
noscomunicamos.com
progressivestoday.com
reagancoalition.com
redrockdaily.com
subjectpolitics.com
supremepatriot.com
surenews.com
tdnewswire.com
tmn.today
constitution.com
thegatewaypundit.com
newobserveronline.com
therightstuff.biz
truthfeed.com
truthrevolt.org
uschronicle.com
usherald.com
vdare.com
webdaily.com
returnofkings.com


How to Exclude White Supremacist / Alt-Right Websites from Google Adwords

STEP ONE:

While you don’t have to do it from your Display Network tab, you might as well open that up, since that’s where this matters. Then, in the left sidebar choose “Shared Library.”

Exclude alt right sites from Google Adwords

STEP TWO:

Go to “Campaign placement exclusions” and click View.

How to exclude alt right websites from advertising

STEP THREE:

Now what you’re going to do is create a new list.

Exclusion list in Adwords for racist sites

 

STEP FOUR:

You can name this list whatever you like, but make sure it clearly states what it’s about. I wouldn’t name it something like “Bad Kittens,” though maybe that would be kind of cool. After you’ve named your list, paste the above sites into the placements box. Note: you do not need to include http / https. Then hit save.

list of alt right websites adwords

 

STEP FIVE:

Now you need to apply the list to your campaigns, otherwise the list just sits there and doesn’t do anything. First check the box next to your list, then click “Apply to campaigns.”

step by step exclusion adwords

Then go ahead and click on the arrow next to Campaigns: [#]. You don’t want any of your campaigns to appear on these sites, so there’s no need to cherry pick.

adwords exclusion lists

Now that you’ve got those selected, click save.

applying adwords exclusions to campaign

STEP SIX:

Now check and make sure that the number of campaign column correctly reflects the number of campaigns you have. And you’re all set!

Checking exclusions adwords

Fields marked with an * are required

Leave a Reply