New Why is unabashedly anti-sexist, anti-racist, anti-Islamaphobia, and pro-equality, and we are committed to ensuring that what we do in the world and with our business reflects those core values. As a company that runs online advertising, we’re faced with the responsibility to vet where we advertise so that we’re not supporting organizations who promote sexist, racist, xenophobic, and homophobic agendas.
A couple months ago an organization called Sleeping Giants reached out to let us know one of our ads appeared on a well-known white supremacist / alt-right website. Because display ads target people based on interests, keywords, location, and demographics, they are automatically served on a variety of websites who participate in Google Adsense. We generally don’t choose specific websites to advertise on, since there are thousands that are applicable. We let Google choose those for us in order to reach the right people.
Adsense is a program that allows website owners to sell ad space on their websites, which Google then populates with advertising like ours. White supremacist websites still use Adsense, and Google doesn’t yet ban them from doing so. Since Google won’t ban them, we need to go in and blacklist them in Google Adwords so that we’re not inadvertently giving money to these organizations.
Below you’ll find our preliminary list of websites that have a history of racism, sexism, anti-LGBTQIA bias, xenophobia, etc. Not all these websites are necessarily white supremacist; they also may be sexist and/or anti-LGBTQI. Also, some of these sites may not actually participate in Adsense right now / yet, but it can’t hurt to throw them on there just in case.
A List of White Supremacist / Alt-Right / Sexist Websites
Just copy and paste this into an exclusions list. And if you don’t know how to add these to Google Adwords, then see my screenshots below. If you know of any other sites that espouse supremacist views, please let us know so that we can add them to this list! This list is and will be crowd sourced, so if you’re uncertain you can always research these individually. Check back regularly to see if it’s changed; I’ll write UPDATE: [date] at the top of the post each time it’s updated. Or, if you want us to email you each time it’s updated, fill out the contact form at the bottom of the post.
takimag.com independentsentinel.com overpassesforamerica.com dcstatesman.com americannews.com 4chan.org breitbart.com libertywritersnews.com freedomdaily.com dailywire.com madworldnews.com infowars.com conservativetribune.com beinglibertarian.com ilovemyfreedom.org amren.com americanupdater.com barenakedislam.com bb4sp.com cis.org clashdaily.com conservativefighers.com conservativetribune.com conservative-headlines.com dailystormer.com downtrend.com empireherald.com frc.org freedomlibertynews.com freedomoutpost.com furynews.com ihavethetruth.com jihadwatch.org metapedia.org npiamerica.org noscomunicamos.com progressivestoday.com reagancoalition.com redrockdaily.com subjectpolitics.com supremepatriot.com surenews.com tdnewswire.com tmn.today constitution.com thegatewaypundit.com newobserveronline.com therightstuff.biz truthfeed.com truthrevolt.org uschronicle.com usherald.com vdare.com webdaily.com returnofkings.com
How to Exclude White Supremacist / Alt-Right Websites from Google Adwords
While you don’t have to do it from your Display Network tab, you might as well open that up, since that’s where this matters. Then, in the left sidebar choose “Shared Library.”
Go to “Campaign placement exclusions” and click View.
Now what you’re going to do is create a new list.
You can name this list whatever you like, but make sure it clearly states what it’s about. I wouldn’t name it something like “Bad Kittens,” though maybe that would be kind of cool. After you’ve named your list, paste the above sites into the placements box. Note: you do not need to include http / https. Then hit save.
Now you need to apply the list to your campaigns, otherwise the list just sits there and doesn’t do anything. First check the box next to your list, then click “Apply to campaigns.”
Then go ahead and click on the arrow next to Campaigns: [#]. You don’t want any of your campaigns to appear on these sites, so there’s no need to cherry pick.
Now that you’ve got those selected, click save.
Now check and make sure that the number of campaign column correctly reflects the number of campaigns you have. And you’re all set!